Private invitation from SPV Partners. Mark Longo invites you to a private event to learn about Culturello on Wednesday, September 30 from 5:30 to 7:30 PM at Santasiero's Italian Restaurant, 1329 Niagara Street, Buffalo, New York 14213. Get directions
A private invitation
Wednesday, 9/30
Location
Santasiero's Italian Restaurant
1329 Niagara StreetBuffalo, NY 14213
SPV Partners presents Culturello

Mark Longo and Anthony Nanula invite you to a private event to learn more about Culturello.

Event host portrait
Event host portrait
Private invitation
SPV Partners presents Culturello

Mark Longo invites you to a private event to learn about Culturello.

Mark Longo
WhenWednesday, 9/305:30–7:30 PM
WhereSantasiero's Italian Restaurant1329 Niagara Street
Buffalo, NY 14213
Culturello. AI Member Experience & Data Activation Platform. We transform the science of game play, behavioral economics & AI supercharged data into delightful member connections, brand moments & inspired rewards.

AI Member Experience
& Data Activation Platform

We transform the science of game play, behavioral economics & AI supercharged data into delightful member connections, brand moments & inspired rewards.

Before we meet, see Culturello in action!

Proof, in motion Data you own A quick look
What Culturello does

We connect better, together.

The best organizations know that thriving cultures win. They align connected experiences, purpose, and value with the patients, customers, employees, partners, and communities they serve.

Culturello is an AI Membership Experience & Data Activation solution that helps businesses and people connect through memberships, creating more personal interactions where shared values lead to shared success.

Our unified platform gives small and mid-market businesses no-code tools to create and manage branded membership applications, gift technology, and AI-automated workflows.

Gamified social rewards, AI agents, content marketplaces, reputation and referral systems work together. The data from those interactions helps organizations guide, reward, and support better outcomes for their brands and relationships.

The problem and the opportunity

Connecting people and automating work solves big problems.

Healthcare businesses, and millions of organizations like them, depend on employees, patients, and partners. Misaligned goals, manual systems, and disconnected experiences make those relationships harder to sustain.

Employees

From disengaged to thriving

The challenge

Employees can feel disengaged, undervalued, and overwhelmed. The result is burnout, turnover, and inconsistent service.

What connection changes

Recognition, aligned goals, and culture-building help employees feel connected to their work and to one another, giving them more reasons to stay.

Patients & customers

From friction to action

The challenge

Appointments, treatment plans, and other important actions can be inconvenient, unfamiliar, or difficult to manage.

What connection changes

Automated nudges and rewarding experiences help people stay on track, improve compliance, and create outcomes they want to share.

Partners

From hesitation to referrals

The challenge

Partners may hesitate to refer when the process is inefficient or the experience could put their reputation at risk.

What connection changes

Seamless referral workflows and transparent results help partners feel confident in the people and organizations they recommend.

Disconnected

Disconnected relationships create missed opportunities, operational inefficiency, slower growth, and risk.

Connected & aligned

Connected and aligned relationships can improve retention, satisfaction, compliance, referrals, brand preference, and outcomes while reducing manual work.

How it works

A membership experience built around the people you serve.

Culturello helps organizations build and manage socially gamified membership and reward networks. Each program can support brand goals and activate data into deeper connections with employees, patients, customers, and partners.

Organizations create branded programs and integrated applications that extend the experience beyond the office. Positive behaviors are reinforced, members get tools and motivation to succeed, and businesses can build long-term loyalty. Referrals, reviews, rewards, and community engagement work together to create authentic connections and measurable growth.

Connection & purpose

  • Creates belonging through meaningful connection.
  • Aligns goals and shared purpose while making recognition and contribution visible.

Behavioral psychology & habit science

  • Motivates positive actions by rewarding small, consistent behaviors.
  • Supports compliance with timely nudges and milestone celebrations.

Gamification & play

  • Turns necessary actions into engaging, rewarding experiences.
  • Helps members feel accomplished as they complete tasks and reach milestones.

AI-powered personalization

  • Provides relevant recommendations to guide each member's journey.
  • Automates tasks to reduce employee workload and streamline operations.

Tools for operational success

  • Offers industry-specific templates for marketing, compliance, and referrals.
  • Brings employee, patient, customer, and partner programs into one platform.

Scalable platform & data intelligence

  • Connects branded content, social automation, landing pages, reward fulfillment, and AI workflows.
  • Uses the resulting data to understand engagement and guide the next action.
Our journey

Our little nudges made a profound impact.

We started in orthodontics, tackling a critical need: patient experience and compliance. A well-placed nudge and the right reward helped drive better behaviors. Our member practices saw better treatment outcomes, happier patients, and stronger brand preference in their communities. Practice owners soon adapted the platform for employee engagement, while parents began asking about it for their own businesses.

One small nudge at a time, we recognized the broader potential. We stayed focused on healthcare and grew from our own profits, turning provider challenges into measurable gains. That work has scaled to more than 1,000 locations, 15 million member records, and over 1 billion points awarded.

By turning everyday interactions into meaningful connections, we strengthen relationships, improve retention, and drive measurable growth. Our platform has a 92%+ retention rate and 98.5% approval rating.

Our products now include more AI-native and socially gamified ways to address disengagement, compliance gaps, and inefficient workflows. The opportunity ahead includes the $2.7 trillion healthcare market and more than 6 million serviceable U.S. businesses that want to connect people and get better together.

With Patient Rewards Hub and Hubbux brought together in Culturello Inc., we are expanding into new markets and advancing our multi-membership platform, behavioral data, and AI agent tools.

Culturello by the numbers

The scale behind those connections.

1,000+Locations live
1B+Points awarded
4.8MGame play & survey responses
15M+Member records
9Countries
4.21BAPI calls per month
Don't just take our word for it

Stories from customers using Culturello.

Customer story

Culturello in Action: 46% ROI in 90 Days

Customer story

16 Years on the Platform

Customer story

Outcome Driven Results

The opportunity ahead

The model is proven. The next chapter is scale.

Culturello is expanding across an enormous market that already runs on relationships.

Proven today
1,000+

locations live

10× the current book already in the sales pipeline
One relationship economy

Millions of service businesses are next.

1,000+locations today
60Kat 1% of market
6M+US service businesses

The relationships already exist. Culturello is building what comes next.

Where we can grow

One market proven. More relationships ahead.

Culturello began in clinical care. The same connection, engagement, and referral needs exist across millions of service businesses.

Proven foundationClinical

Expansion markets

Professional servicesHome servicesEducationCommunitiesLivingAutomotive & dealersTechnologyRetailMunicipalIndustrial
Culturello Partners SPV-1

Advisors helping shape the next chapter.

Anthony Nanula

Board member, living advisor & SPV-1 manager

A financial strategist and former New York State Comptroller, Anthony brings decades of experience in public finance, investment strategy, and operational growth.

Danny Vecchio

Lead member & agency partner advisor

An owner operator and group benefits executive with more than 20 years in employee benefits and risk management.

Joseph C. Cane, Jr.

Legal advisor

A business attorney with more than 25 years of experience in corporate and technology transactions, securities, mergers, and intellectual property.

Thomas Bonadio

Services partner advisor

General Partner of Impact Capital, Chairman of the Bonadio Group, and Board of Directors of Paychex. Tom advises companies on growth and value with a particular emphasis on helping them maximize their value and return to shareholders.

Irfan Khan, MD

Clinical & pharmaceutical advisor

Founder and CEO of Circuit Clinical, Dr. Khan is a cardiologist and longtime clinical trial investigator.

Chris Olsen

Therapeutics industry advisor

A CPA and owner of Green PT, Chris brings financial and operational experience in physical therapy.

Linh Ly

Fintech advisor

Linh brings 18 years of experience in payment initiatives, platform integrations, risk management, and enterprise financial systems.

Connect People Activate Moments Experience Rewards

The relationship economy is already here.
We invite you to see where Culturello is taking it next.